VS&Co Celebrates Giving Tuesday 2023

This holiday season and beyond, we’re honored to use the power of our platform and products to help women and young adults in need across the country through our donation program, VS&Co Essentials.  

This year, Victoria’s Secret and PINK are donating 10% of proceeds from all Pajamas on November 28th to I Support the Girls, contributing to the non-profit organization’s mission of collecting and distributing essential items to people experiencing homelessness, impoverishment, or distress.  

Spotlight on The VS&Co Essentials Program 

Since August 2022, this initiative has been dedicated to supporting women and young adults in need across the country by providing them with quality, necessary undergarments. The program’s mission is simple: impact one million people by 2025—and we are well on our way.  

Last Giving Tuesday, thanks to our customers, we donated $518,097—helping I Support the Girls expand their impact by aiding an estimated one million people through the distribution of over two million menstrual products, 500,000 Bras, one million Panties, 1.5 million toiletries, and more.  

Get to Know I Support the Girls 

The Maryland-based non-profit organization collects and distributes essential items to those in need—including new bras, underwear, and menstrual hygiene products. But that’s just the beginning, they also provide programming, partnership opportunities, and beyond. 

“I wanted to make sure no woman could do without menstrual products or a bra at any point of need in her life. Dignity is dignity.” – Dana Marlow, Founder 

Highlighting Our Year-Round Partnership with I Support the Girls

Beyond Giving Tuesday, we’re proud to have an ongoing relationship with the inspiring non-profit. Read on to discover all the ways we’re working together to make a difference.  

December 2016: We kicked off our collaborative work with a VS collection drive in our Chicago, Illinois stores. 

April 2022: We were proud to present at the Circle of Excellence in addition to assembling dignity kits and donations with our NYC shelter partner, Dwelling Place.  

November 2022: Our Giving Tuesday initiative generated $518K in total donations. Additionally, our US store employees created thousands of Dignity Bags for I Support the Girls. Finally, VS models, board members, and employees gave back to domestic violence shelters. 

September 2023: During the UN General Assembly, Victoria’s Secret and Priyanka Chopra Jonas hosted a panel and reception on gender equality alongside Project Everyone, a United Nations global partner for sustainable development advocacy and outreach. The purpose of the event was to unite industry leaders, influencers, government officials, and decision makers to accelerate action and progress towards SDG 5 (goal five): gender equality. 

October 2023: We hosted an event at our HQ with our retail teams that culminated in a packing event for I Support the Girls.