The Making of The Fantasy Bra
IT'S FINALY BACK!
The Fantasy Bra returns at last to grace the 2026 runway. Who will wear it? Well, you’ll have to tune into the Victoria’s Secret Fashion Show on Sunday, October 18 to find that out...
While you wait, go behind the scenes of our partnership with Jacob & Co.—renowned for ultra-lavish statement pieces—and learn just how much time went into making this work of art.
The Fantasy Bra returns at last to grace the 2026 runway. Who will wear it? Well, you’ll have to tune into the Victoria’s Secret Fashion Show on Sunday, October 18 to find that out...
While you wait, go behind the scenes of our partnership with Jacob & Co.—renowned for ultra-lavish statement pieces—and learn just how much time went into making this work of art.
BTS with Jacob Arabo & Adam Selman
“I wanted to create the most expensive Fantasy Bra ever made, but value alone was never enough,” said Jacob Arabo, “For me, it had to be about the diamonds, the light, and the movement. We brought together exceptional diamonds in different shapes and sizes, including our proprietary Angel-Cut, and designed the piece so that it catches light with every step. The craft is extraordinary, and what matters most is the emotion it creates when you see it come to life on the runway.”
“When we decided to bring back the Fantasy Bra this year, I couldn’t think of a more perfect person to design it than Jacob,” said Adam Selman. “I have been a huge fan of his work for a very long time, and he has played a big role in shaping pop culture. I love his artistry, his craft, and his fearlessness. Jacob understands that a Fantasy Bra has to be spectacular, but what made him the right partner is that he designs for the person wearing it. That’s what Victoria’s Secret is all about.”
The Inspiration Behind the Bra
The Fantasy Bra draws inspiration from Jacob & Co.’s Rare Touch Jewelry Collection, which explores how precious metal can be shaped to move with the body like fabric. Diamonds are set across articulated structures that follow the body rather than sit rigidly against it. The Fantasy Bra pushes that idea further. Although made entirely of precious metal and stone, it still had to behave like lingerie, following the curves of the body while remaining flexible and comfortable to wear. Every element, from the contour of the cups to the framing bars, was developed around that requirement.
“When we decided to bring back the Fantasy Bra this year, I couldn’t think of a more perfect person to design it than Jacob,” said Adam Selman. “I have been a huge fan of his work for a very long time, and he has played a big role in shaping pop culture. I love his artistry, his craft, and his fearlessness. Jacob understands that a Fantasy Bra has to be spectacular, but what made him the right partner is that he designs for the person wearing it. That’s what Victoria’s Secret is all about.”
The Inspiration Behind the Bra
The Fantasy Bra draws inspiration from Jacob & Co.’s Rare Touch Jewelry Collection, which explores how precious metal can be shaped to move with the body like fabric. Diamonds are set across articulated structures that follow the body rather than sit rigidly against it. The Fantasy Bra pushes that idea further. Although made entirely of precious metal and stone, it still had to behave like lingerie, following the curves of the body while remaining flexible and comfortable to wear. Every element, from the contour of the cups to the framing bars, was developed around that requirement.
Fantasy Bra Fun Facts
Did you know we haven’t seen The Fantasy Bra grace the stage since 2018? In honor of its return, scroll to learn the history of this runway icon.
• The first Fantasy Bra was worn in 1996 by Claudia Schiffer
• Alessandra Ambrosio and Adriana Lima both wore a Fantasy Bra in 2014
• The last Fantasy Bra was worn in 2018 by Elsa Hosk (who is returning to the runway this year as well!)
• The first Fantasy Bra was worn in 1996 by Claudia Schiffer
• Alessandra Ambrosio and Adriana Lima both wore a Fantasy Bra in 2014
• The last Fantasy Bra was worn in 2018 by Elsa Hosk (who is returning to the runway this year as well!)
Don’t forget to tune in on Sunday, October 18 on YouTube and our social channels at 4:30PM PT/7:30PM ET to catch The Fantasy Bra on the runway once again—and to see who will make history wearing it this year.
Jenn Stull
Jenn is the Copy Director at Victoria’s Secret and has spent the past 10+ years writing for brands like Club Monaco, Free People, SoulCycle, and more. She has a degree in English from Rollins College in Winter Park, Florida. When she’s not chipping away at Pulitzer Prize-winning copy (dream big, right?), you’ll find her venturing to new restaurants, exploring local shops, and petting other people’s dogs.
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