Profiles

VS Insider Exclusive: Hailey Bieber Stars in Our 2026 V-Day Campaign 

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The only V-day duo better than chocolates and flowers? Hailey Bieber and Victoria’s Secret. Scroll to see the whole campaign, get inspired, and shop our brand-new collection, just in time for the most romantic day of the year.  

Hailey Bieber wears a sheer, floral lingerie set for the Victoria's Secret 2026 Valentine's Day campaign.
Hailey Bieber lays in a red bra and panty set for the Victoria's Secret 2026 Valentine's Day campaign.
Hailey Bieber sits on a vintage vanity in a satin lingerie set for the Victoria's Secret 2026 Valentine's Day campaign.
Hailey Bieber recreates a 2001 Victoria's Secret ad featuring Gisele Bündchen for their 2026 Valentine's Day campaign.
Hailey Bieber is wrapped in a cozy, red robe for the Victoria's Secret 2026 Valentine's Day campaign.
Hailey Bieber models a black lingerie set for the Victoria's Secret 2026 Valentine's Day campaign.
EXPLORE THE VALENTINE’S SHOP

Jenn is the Copy Director at Victoria’s Secret and has spent the past 10+ years writing for brands like Club Monaco, Free People, SoulCycle, and more. She has a degree in English from Rollins College in Winter Park, Florida. When she’s not chipping away at Pulitzer Prize-winning copy (dream big, right?), you’ll find her venturing to new restaurants, exploring local shops, and petting other people’s dogs.