Q&A with Wavy the Creator: The Artist, Multifaceted Creative, and VS20 Partner Talks Music, Muses, and More

We sat down with the Lagos-born artists to discuss her upcoming single, the inspiration behind it, and her aspirations in the music industry.

Tell us about your experience being part of The Tour ’23 and the VS20. How has it impacted your work?

“My experience with The Tour ‘23 and the VS20 was an exceptional one. Being able to meet and create with women around the world was a reassuring experience of how great women are in the creative industry and the world.”

What is the inspiration behind your new single, “Star”?

“Star was birthed out of the experience from The Tour ’23. It is a song that describes the woman—a strong, beautiful, and confident woman. A woman who is sure about who she is and needs no validation from anyone outside herself. Star represents every woman that was part of The Tour ‘23 experience and every woman in the world.”

Do you have a ritual or process when working on music? Or is it different each time?

“My process is always different. I intentionally make it so, because I believe every song is connected to a specific feeling, emotion, or moment in my life and should always be a new experience.”

Who are your musical muses/inspirations?

“Sade has always been one of my biggest inspirations, so has MJ, Asa, Celine Dion, Zhu, and Craig David. I have also been inspired by late-90s and early-2000s R&B or pop music. Music groups like Westlife have also been inspirations, and of course afrobeats from all seasons.”

What do you hope to ultimately achieve in the music industry?

“To continue to make music that is true to me and grow as an artist. To be able to put out music that can also be relatable and inspire whoever stumbles upon it. I do want my music to reach the world, as far as it can go.”

When did you first know music was your life’s passion?

“As far back as I can remember, I have always loved music. I never knew I would eventually make music, but I knew that my love for music was going to transcend into something greater.”

What advice would you give to aspiring artists in your industry?

“Release as much music as you make, don’t hoard! Be true to who you are and make music that connects, this will help you find your tribe and they will sing your praises.”

What’s the best advice you’ve ever received?

“The right time to do anything is when you decide to do that thing.”

If you could do a collaboration with any musical artist, who would it be?

“Sade.”

What’s one thing you’d like to see change in your industry?

“More platforms for the women in the industry to express who they are as music artists and creatives.”

Describe your music in one word.

“Wavy.”

Jenn is the Copy Director at Victoria’s Secret and has spent the past 10 years writing for brands like Club Monaco, Free People, SoulCycle, and more. She has a degree in English from Rollins College in Winter Park, Florida. When she’s not chipping away at Pulitzer Prize-winning copy (dream big, right?), you’ll find her living beyond her means by venturing to new restaurants, exploring local shops, and petting other people’s dogs.