Profiles

VS Insider Exclusive: Hailey Bieber Stars in Our 2026 V-Day Campaign 

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The only V-day duo better than chocolates and flowers? Hailey Bieber and Victoria’s Secret. Scroll to see the whole campaign, get inspired, and shop our brand-new collection, just in time for the most romantic day of the year.  

Hailey Bieber wears a sheer, floral lingerie set for the Victoria's Secret 2026 Valentine's Day campaign.
Hailey Bieber lays in a red bra and panty set for the Victoria's Secret 2026 Valentine's Day campaign.
Hailey Bieber sits on a vintage vanity in a satin lingerie set for the Victoria's Secret 2026 Valentine's Day campaign.
Hailey Bieber recreates a 2001 Victoria's Secret ad featuring Gisele Bündchen for their 2026 Valentine's Day campaign.
Hailey Bieber is wrapped in a cozy, red robe for the Victoria's Secret 2026 Valentine's Day campaign.
Hailey Bieber models a black lingerie set for the Victoria's Secret 2026 Valentine's Day campaign.
EXPLORE THE VALENTINE’S SHOP

Jenn is the Copy Director at Victoria’s Secret and has spent the past 10 years writing for brands like Club Monaco, Free People, SoulCycle, and more. She has a degree in English from Rollins College in Winter Park, Florida. When she’s not chipping away at Pulitzer Prize-winning copy (dream big, right?), you’ll find her living beyond her means by venturing to new restaurants, exploring local shops, and petting other people’s dogs.