Building confidence, sparking joy, fostering community, and championing self-expression—these values are the pillars of what we do at Victoria’s Secret. This same philosophy is what Runway to Revenue—a 12-week accelerator program created in partnership with the Fifteen Percent Pledge—was built on.
With over 150 female-founded fashion brand applicants, we selected six finalists who are redefining what fashion can look like. From operations to legal, to scaling and customer engagement, each week, our goal was to learn more about the brands and provide these incredible entrepreneurs with tools, resources, and the capital to scale.
Each founder stood out for their unique perspective, a powerful story, brand vision, and a deep commitment to serving her community. It was such an honor getting to know these entrepreneurs and the brands they’ve built. Now, we’re excited to introduce the six founders who should be on your radar—and the businesses shaping the future of fashion.
Meet Our Finalists
Springrose
Founded by Nicole Cuervo, Springrose creates
adaptive Bras and Panties, named in honor of Cuervo’s grandmother Rose, who struggled to get dressed due to chronic pain and arthritis.
The brand’s hero product, Easy-On Mobility Bra®, was tested on more than 500 women and 35 clinicians. The patented design allows for 8+ different ways to put the Bra on. The Bras are modular and adapt to whatever mobility the wearer has available to them.
Rif Care
Launched in 2022 by Los Angeles natives and lifelong friends Val Emanuel and Rebecca Caputo, Riff Care is the first period care brand to create leakproof underwear and menstrual pads made with hemp fiber. Born from Val’s search for comfortable, non-toxic solutions that could support a heavy period and active lifestyle, the brand combines thoughtful design, wellness, and sustainability.
Gwen Beloti Jewelry
Based in Brooklyn, New York, Gwen Beloti’s namesake gold jewelry brand, Gwen Beloti Jewelry, is rooted in the belief that everyday luxury should feel personal, intentional, and inclusive. Known for refined yet expressive silhouettes, each piece is designed to layer seamlessly into a woman’s wardrobe—to give some sparkle to everyday moments. In partnership with ethical manufactures committed to fair wages and responsible practices, the edit includes both demi-fine (crafted with recycled gold) and fine collections.
d.bleu.dazzled
Founded in 2011 by former dancer Destiney Bleu, d.bleu.dazzled designs crystalized hosiery, performance wear, and athleisure—famously worn by Beyoncé, Rihanna, Lady Gaga, Kylie Jenner, and many more it-girls. The brand’s overall mission is to bridge the gap between stage and street—ensuring everyone that gets dazzled feels empowered and celebrated.
PerfectDD
PerfectDD is a fuller-bust inclusive clothing brand redefining fit with patented no-gape technology and elevated wardrobe essentials designed for women from A to M cups. Founded by Alice Kim, the brand was created to solve the longstanding challenge of finding clothing that fits both the bust and the rest of the body. PerfectDD offers thoughtfully engineered button-downs, dresses, tees, and sweatshirts that provide comfort, confidence, and a flattering fit without compromise.
Bellibind
Founded by birth-and-postpartum doula Princess Estocia McKinney, Bellibind is a maternal wellness brand reimagining postpartum care through holistic, womb-centered recovery. Inspired by more than a decade of supporting families through birth and her own experience as a mother, McKinney created Bellibind to address a critical gap in maternal care: ensuring mothers feel supported physically, emotionally, and spiritually after birth. Bellibind combines traditional belly binding practices with modern recovery solutions, offering soft-tie postpartum wraps, restorative care services, and education for doulas and care providers.