In the fifteen years since Bombshell’s inception, it’s skyrocketed to fragrance supremacy. Some say it’s the best Victoria’s Secret scent out there. As America’s reigning No. 1 Fragrance*, it certainly stands strong against top perfumes on the market. No matter its rank, Bombshell has undoubtedly touched the lives of countless women, including associates of our very own.
Ask us, “What does Bombshell smell like?” and we’ll tell you the exact notes—sparkling purple passion fruit, pristine Shangri-La peony, and creamy vanilla orchid with a captivating, pine-scented twist. But articulating what Bombshell feels like begs a more individualized response. It’s true what we say: There’s a Bombshell in all of us, but what that means is unique to each person. That’s why, to celebrate the fifteen-year anniversary of undeniable fragrance and everlasting glamour, we asked some of our resident Bombshell wearers to share their personal connections to the scent—their love letters to Bombshell, so to speak:
“I remember the first time I smelled Bombshell in a Victoria’s Secret store in Brooklyn when it first launched. I was struck by the bold, feminine confidence it gave me at a young age. That same feeling still hits me today every time I wear it. It’s an icon that unleashes an icon inside every wearer!”
Nicole Zuar, Director of Merchandising
“Bombshell, to me, is a state of mind and a version of my best self I try to embody. She’s confident, fearless, and powerful! This fragrance is the final touch to my everyday routine. Whether I’m dressed up or dressed down, it makes me feel beautiful and complete. It’s a fragrance that will never go out of style.”
Rachel Mohre, Merchant
“Bombshell is the epitome of something that gets better with time. Fifteen years have already come and gone and not only does the fragrance smell more current than ever, but the Bombshell franchise itself continues to evolve with coveted, limited-edition fragrances to match our every seasonal mood. As I age, I tend to reach for classic scents and Bombshell does it for me every single time. It makes me feel optimistic and ready for whatever the day (and night) has in store—there’s no denying its iconic energy. It’s a remarkable fragrance that makes you feel as great as it smells. What’s not to love?”
Faith Cummings, Copy Manager
“Bombshell is so timeless! Even though it is fifteen years old, it still smells modern and new to this day. Personally, when I wear Bombshell, I feel strong and confident. It evokes a certain energy and is a total showstopper. The peony within Bombshell is my favorite part. It’s so special, and it gives the fragrance a complexity and freshness that makes it feel both sophisticated and inviting. It’s the kind of fragrance that makes you feel unforgettable!”
Christina Rhodes, Head of Product and Fragrance Development
“Bombshell is in a class of its own—an icon! It’s empowering and sexy and whatever you want it to be. For me, that’s what is so great about it. It empowers you to be whatever you need. I wear this fragrance constantly and love how versatile it is. The peony story feels so feminine and sexy but always classic. Day to night, reserved or bold, this fragrance embodies every side of me.”
Rebecca Bissessar, Product and Fragrance Development Manager
*Source Euromonitor International Limited; fragrances category sales in total retailing, in volume units sold, Global Brand Name, 2022.