Victoria’s Secret Color Couplets: Forecasting Color Trends for Valentine’s Day and 2025
Have you ever noticed how colors can have the power to evoke emotion?
Just like catching a whiff of your mom’s signature perfume—or hearing a favorite song you long forgot about—seeing just the right shade of blue, for example, can produce a calming (or energizing) physiological effect.
Here at Victoria’s Secret, we take color palettes and theory seriously. The Concept team works years in advance to forecast the latest trends and bring you the hottest new hues of the moment—shades that somehow everyone seems to be gravitating toward now.
“My role is to help support our seasonal color stories for all VS categories, and create the master color palettes,” says Senior Designer, Nadya Debons. “It’s always a delicate balance of what’s new and exciting in the fashion universe, what our customer historically likes, and ultimately what speaks to our brand’s heritage and vision.”
Aside from the latest runways, where does the VS team find new ideas? “Inspiration comes from anywhere—nature, art and fashion exhibits, cultural moods and shifts. Everything affects color,” says Debons.
As for predicting the must-have color trends for 2025? “We are approaching the new year with the hope and optimism of innovative brights. But also know these are resilient times, so a grounding of neutrals is ever-so-important,” she adds.
Within our new V-Day assortment, we created color couplets: Perfectly matched pairings that are better together. Below, read on for more about each.
FOR THE FLIRT
The Couplet: Pink Champagne & Ice
Sweet on you—but with a bite. Candy-heart hues are perfectly matched in new Tease Lace styles featuring accents that pop.
“It’s like opposites attracts,” says Debons of the pairing. “The clash of the complementary levels of warm and cool colors creates a fresh and spring-forward feeling. It’s flirty and uplifting.”
ON THE WISH LIST: Tease Lace Unlined Demi Teddy; Tease Lace Cami & Short Set
FOR THE ROMANTIC
The Couplet: Chocolate & Roses
Buy yourself flowers that last. Our exquisitely embroidered plunge bra—paired with the matching garter belt and panty, naturally—is the ultimate V-Day lingerie outfit.
ON THE WISH LIST: Very Sexy Red Rose Unlined Low-Cut Demi Bra; Red Rose Garter Belt; Red Rose Adjustable V-String Panty
Or, In the mood for something sleek & chic? Our BODYWEAR by Victoria with FeatherSoft™ Innovation collection has a halo smoothing effect, now available in rich neutrals like Ganache (for a very-now alternative to black).
ON THE WISH LIST: BODYWEAR by Victoria with FeatherSoft™ Innovation Maxi Slip Dress; FeatherSoft™ Bralette & FeatherSoft™ Bike Shorts
FOR THE GROWN-UP GIRLY GIRL
The Couplet: Strawberries & Cream
Pink and white is an eternally chic color combo—evidenced by the iconic Victoria’s Secret Heritage Stripes. You’ll notice their influence across the latest collections, from the coquettish Pretty Petals embroidery in Victoria’s Secret Dream to signature Glazed Satin pajamas.
ON THE WISH LIST: Victoria’s Secret Dream Pretty Petals Corset Top; Glazed Satin Long Pajama Set