A mom is not a mom is not a mom. So forego those one-size-fits-all gifts in favor of something that was actually chosen with a particular mother in mind.
For the New Mom (and Soon-to-be-Mom)
These women have needs, urgent needs, and they either are, or are about to be, noticeably lacking in any time to fulfill them (those babies are major attention hoarders!). So, help a new, or soon-to-be new, mother out with a few essentials.
The Lucy Bumpsuit – A one-and-done outfit idea that feels good (the 4-way stretch fabric is super supportive) and looks good from the first sign of a bump all the way up until that bump is ready to burst.
Body by Victoria Wireless Nursing Bra – The ultimate union of form and function, this style is easy to clip on and clip off… something a new mom will likely be doing a lot of.
Coconut Milk & Rose Natural Body Lotion – The fact that she’s giving all of herself to keep a small human alive right now means she may need a reminder that self-care (like, say, slathering on some of this soothingly scented lotion after a bath) is important, too.
For the Perpetually On-the-Go Mom
Athleisure was never just a passing trend for her, it’s a lifestyle. Forget floral prints, it’s high-tech performance fabrics that are her love language.
Featherweight Max Sports Bra – From long-distance running to end-of-day lounging, this lightweight style is molded for the perfect fit and features special technology to wick away sweat and keep you dry and comfortable.
VS Essential High-Rise Pocket Legging – The pair she’ll reach for again and again, these sleek leggings have a smooth high-rise design and come in a rainbow of chic colors.
Half-Zip Pullover – With an immediate, snuggly, lived-in feel, she can throw it over a sports bra to run errands then pull it off when she gets to the gym.
For the Rest-and-Relaxation Mom
Work hard, chill hard is this mom’s forever mantra, and she excels at doing both. Support her laid-back efforts with these sofa-snuggling-ready accouterments.
VS Short Cozy Robe – This fleecy robe is basically self-care in clothing form.
Faux Fur Slippers – Have her take slipping into something more comfortable literally with a pair of these striped, faux-fur, slide-on slippers.
Modal Short Pajamas – The one significant issue with this buttery-soft, draped button-down pajama shorts set is that she will struggle to want to take them off.
For the Bombshell Mom
There are the moms who always make time to keep things elevated, and these underpinnings (and scent that truly lives up to its name) certainly fit the bill.
Feathersoft Essentials Bodysuit – A sleek and streamlined base layer that will be the first thing she reaches for to build a power outfit around.
Classic Silk Corset Set – The sartorial embodiment of business in the front, party in the back, this set can peek out from under a blazer at work, then be a statement piece on its own come evening.
Bombshell Fine Fragrance – This bouquet of fruit-laced blooms exudes as much cool and confidence as she does.