The Science of (Very) Sexy: All About the Innovation

Today, we’re getting scientific, but you won’t need goggles or a lab coat—just your Bra. The Victoria’s Secret team has spent years analyzing the top-rated Very Sexy Bras and making updates that make you look glamorous and feel comfortable.

Very Sexy 101

How do you improve on perfection? You research. You experiment. You get back to the lab (the design studio) and find new ways to make a customer-favorite Bra even better. What’s new from the designers this time? A 20% flatter edge for a modern neckline that lays better to provide a more natural look, improved inner satin lining for a luxurious feel, side-and-back smoothing construction at the wing for a flattering fit around the band, and memory foam padding in the cups to remember your curves. Plus, Very Sexy still has all the oomph you know and love. Let’s break it all down and see what makes Very Sexy so special.

Impact Theory

“We updated the perimeter of the Push-Up plunge to be more modern, smaller, straighter. The pad neckline edge has Infinity Edge technology, which is thinner than what we have currently, allowing it to hardly be seen under clothes.” – Jen Baratta, Design & Innovation

Very Sexy comes in three lining levels, from a natural lift in the new Lightly Lined Low-Cut Demi, to one cup size with the Very Sexy Push-Up, all the way to a two-cup size increase with the legendary Bombshell for maximum lift that instantly adds volume and cleavage. If our hypothesis is correct, you’ll find a reason to love all three.

Charting Your Curves

These Bras are all about the fit. The New Very Sexy Lightly Lined Low-Cut Demi is made with memory foam—just like a luxury mattress remembers your every curve, so does this Bra. Who would have thought that the same concept of bedding would happen to be the perfect formula for a Push-Up? (We did.) Plus, with smoothing construction at the wing, you can say so long to bunching and bulging.

Push-Up Power

With over two decades of Very Sexy under their bra straps, the designers at Victoria’s Secret know a thing or two about what makes the perfect bra. It is all in the details—from light-as-air fabrics to creative ways to remember your curves, it’s no wonder Very Sexy is a best seller.

Kristin is a Copy Manager at Victoria’s Secret living in Brooklyn, NY. When she’s not busy writing or drinking too much cold brew, she’s probably watching horror movies with her boyfriend and their two cats. An avid beauty lover, she’s always on the hunt for her new favorite product.