VSFS: A Look Back & An Exclusive Look Ahead

ICYMI: The Victoria’s Secret Fashion Show 2025 is coming (soon!). So, we’re taking this opportunity to revisit a few of our favorite moments from 2024 when we brought it back, and it was better than ever—until this year, of course. 

Put on your shine strap bra, blow out your hair, and let’s take it back to October 15, 2024. 

6. The Empire State Building Goes Pink 

The only thing that could make our iconic NYC return more epic? Lighting up the Empire State Building in our signature color. 

5. Watch Parties 

No matter how you watch the show, it’s going to be a good time. But we believe everything is better with a little community. So, we put together three ways that anyone, anywhere could be a part of the big day:
1. If you were in NYC, we invited you to our takeover of THE PENN DISTRICT where we broadcasted the LIVE show, served food, offered up a VIP experience, and much more. 

2. If you weren’t in NY—no problem. 10 stores across America hosted their own viewing parties. 

3. Finally, we created a step-by-step guide on how to throw the ultimate viewing party from the comfort of home. 
What’s up our sleeve this year? You’ll have to stay tuned to find out (but we promise, it won’t disappoint—we love to outdo ourselves). 

4. The Iconic Fashion (Yes, Including Wings!) 

For the first time ever, every single look on the VSFS runway was shoppable. Rediscover the collection here and see if you can guess how we’ll be taking things to the next level for 2025. 

3. Getting the Inside Scoop on the Pink Carpet

Who doesn’t love BTS? Our hosts Olivia Culpo and Tefi Pessoa made sure you didn’t miss a thing from the VSFS pre-show—interviewing models, celebrities, spouses (you know that viral Dylan Sprouse moment), and even the one-and-only Cher

2. Musical Performances 

Fashion show or the biggest musical event of the year? We say both. 

Tyla, Lisa, and Cher performed as part of our first-ever, all-women lineup and did not disappoint. Plus, if you didn’t check it out then, read Tyla’s exclusive Q&A here

1. Angels to the Runway: The Models 

The Victoria’s Secret Fashion Show wouldn’t be as iconic as it is without the beautiful and talented women who bring the looks to life. We don’t like to namedrop but…we couldn’t have done it without Tyra Banks, Gigi Hadid, Bella Hadid, Kate Moss, Ashely Graham, Adriana Lima, and so many more.

Bonus: Mystery Models from 2025 Share Their VSFS Thoughts

“The after party should be a pajama party!”

“I’d love to see my mom, dad, and brother front row—that would be really amazing.”

“I am bringing the [MODEL’S NAME] energy. It’s fun, energetic, outgoing, and likes to engage with everyone around her.”

Check back to see who said what. 

So, who will be back this year? Who will be new to the runway? And will any historic favorites who weren’t there in 2024 make a 2025 appearance? You’ll have to watch this space to find out. 

See you soon! 

Jenn is the Copy Director at Victoria’s Secret and has spent the past 10 years writing for brands like Club Monaco, Free People, SoulCycle, and more. She has a degree in English from Rollins College in Winter Park, Florida. When she’s not chipping away at Pulitzer Prize-winning copy (dream big, right?), you’ll find her living beyond her means by venturing to new restaurants, exploring local shops, and petting other people’s dogs.