Learn more about how we are sourcing cotton from US, family-owned farms.
We know you love cotton (and we do, too), which is why we directly sourced over a third of our cotton from four family farms in the United States. This direct-source partnership allows us to ensure our cotton is grown responsibly—from the fields of Alabama to your top drawer. And because of this, the soft, breathable cotton in your favorite Victoria’s Secret bras and panties doesn’t just look good, it feels even better when you know where it comes from.
While these direct partnerships with cotton growers is new for the industry, building long-standing partnerships isn’t new for us. Many of our production partners have worked with us for over twenty years, and they’re recognized for leading in responsible practices, including environmental responsibility and supporting their workers.
Our sourcing continues to evolve with the world around us, but one thing remains constant: our commitment to working with our partners to raise the bar. We’re continuously expanding our partnerships and elevating production capabilities to provide you the best products.
Did You Know?
We’ve made over 90 million garments using the cotton from our family farm partners since 2021.
Read more in our Cotton Journey Report here.
Meet Our Growers
Billy Bridgeforth
Bridgeforth Farms started after the Civil War under the leadership of George Bridgeforth, a former slave who persevered to buy and farm land. Today, Billy and his family run the 10,000-acre business. As chairman of the National Black Growers Council, he advocates on behalf of Black farmers in the US and abroad through organizations like 4-H, the Youth Development Program of the USDA, and the Cooperative Extension System.
Larkin Martin
Head of Martin Farm in Courtland, Alabama, she is a seventh-generation operator who moved back home to manage the family farm when her father passed away three decades ago. Martin is an advocate of regenerative farming techniques employing crop rotation and “no till” or “low till” plowing in efforts to support carbon sequestration, reduce soil erosion, and decrease runoff into nearby waterways. Martin Farm also uses cover crops to help enrich the soil and suppress weeds. She continues to evaluate and test new methodologies like using compost teas to improve organic matter in the soil and reduce the use of fossil-fuel-derived fertilizers.
Liz Spruell
As a partner of Spruell Farms in Mount Hope, Alabama, she finds herself as a fourth-generation, fulltime, row-crop farmer. After a career in commercial banking, she now oversees 8,000 acres of owned and leased land growing cotton, corn, soybeans, and wheat across six counties. Her goal is to ensure Spruell Farms continues its innovative, forward-thinking practices to contribute positively to the community, environment, and its partners for generations to come.
Jamie Blyth
Blyth is a single mom to two young children and a fifth-generation farmer of Blythe Cotton Co., in northwest Alabama. For 100 years, Blythe Cotton Co. produced only cotton, but more recently has introduced crop rotation—rotating corn followed by cotton, wheat, and soybeans—to enrich the soil. Further, Blythe integrates livestock, including horses and cattle, to graze and recycle nutrients across the landscape. She is dedicated to nurturing her land for future generations.