Behind the Bombshell: A Full Guide on America’s #1 Fragrance*

THERE'S A BOMBSHELL IN ALL OF US.
CONFIDENT AND BOLD, AMERICA'S N°.1 FRAGRANCE.

*Source: Euromonitor International Limited; fragrances category sales in total retailing, in volume units sold, Global Brand Name, 2024.

BEHIND THE SCENES WITH

DEVYN
GARCIA

Q What makes someone a Bombshell?

A “Well, every single person is a Bombshell. To really channel that energy, you have to love yourself first and foremost. Cheesy answer, but be confident—and feel your best no matter what you’re doing.“

Q Who is your favorite Victoria’s Secret Bombshell

A “Imaan Hammam. I think she’s the epitome of a Bombshell. Someone beautiful, intelligent, kind, caring.”

Q What does the smell of Bombshell remind you of?
A “Seeing my older sister getting ready in the morning. her Victoria’s Secret lotion and perfume, watching her get ready for school. I though ‘Oh, she’s so cool.'”

Q How does wearing Bombshell make you feel?
A “Sexy, light, beautiful, confident, and like I can take on the world.”

INSPIRIATION FROM

AROUND
THE WORLD

Get to know the ingredients behind Bombshell. Sourced from all over the world, each note tells its own story, coming together to craft a scent unlike any other.

PURPLE PASSION FRUIT
Originating from the jungles of Brazil, this sweet, tart fruit adds a bright sparkle to the top of the scent.

SHANGRI-LA PEONY
At the heart of our iconic fragrance, this rare flower blooms with a refreshing and tender aroma that serves as the approachable, a refreshing and tender aroma that serves as the approachable, yet exotic signature of Bombshell.

VANILLA ORCHID
Native to Madagascar, this blossom emits a spicy floral scent, reminiscent of cocoa and vanilla, creating striking warmth.

THE MAKING OF

BOMBSHELL

While traditional floral scents can feel old-fashioned, Bombshell is a different kind of sexy—bright, vital, and fun. Peonies, passion fruit, and pine: It’s a bit masculine, a touch exotic, and lavishly brushed with florals.

Fifteen years ago, we launched America’s #1 fragrance. In honor of National Fragrance Day, we asked the celebrated perfumer behind our most iconic scent how to create a legend.

We spoke with Adriana Medina, the perfumer who created Bombshell, about the making of and inspirations behind our most famous scent.

Were there any women — real or famous — that you thought of or considered muses when creating Bombshell? “I created a scent that I thought fit the many facets of a woman and something that could be worn every day. It’s a fragrance that I would like to wear daily…considering all my own facets as a working mom, a career woman, a daughter, a sister, and a friend.”

Were there any surprises that happened when creating it? “Bombshell was an original mod, immediately approved, believe it or not. Usually, scents need dozens of rounds of revisions and tweaks before everyone is satisfied. Not Bombshell—it was loved and approved at first smell, modesty aside.”

With fifteen years of glamour under their belts, our expert designers worked tirelessly to design a stunning new perfume bottle fit for the iconic fragrance. We spoke with Karin Kleen, Director of Design, to learn the story behind the new perfume bottle.

“We wanted to capture what we consider to be the core elements of Bombshell: It’s confident, it’s iconic to Victoria’s Secret, and it’s glamorous. Stripes are a key part of Victoria’s Secret; we wanted to celebrate them in the most elevated way. The back of the bottle is fluted to capture the stripes in a way that is subtle and sophisticated. Adding the gold plaque on the bottle and the jewelry-like collar were a few of the changes we made that instantly feel like an upgrade from the previous bottle.”

– Karin Kleen, Director of Design

THROUGH THE YEARS

BOMBSHELL

JUST GETTING STARTED

A fragrance like Bombshell is timeless, iconic, and unforgettable. While this perfume has been around for fifteen years now, we know that it will stand the test of time. Past, present, and future: There’s a Bombshell in all of us.